About Litzy Hilario <3

Founder of Litzys Marketing

Hey, y’all! I’m Litzy— Georgia-born, Latina entrepreneur, and the heart behind Litzy’s Marketing.

I started my journey in social media marketing back in early 2022, just for fun. I was creating user-generated content (UGC) for brands like Notion, The Ordinary, and Chobani— and I absolutely fell in love with the process. I quickly realized that marketing isn’t just about pretty graphics or fun captions— it’s about telling a story that connects, inspires, and feels real.

Since then, what started as a hobby has turned into an amazing business. Today, I help businesses— big and small— show up with confidence on social media and turn their message into something meaningful.

As a woman of faith, I believe your brand isn’t just a business— it’s a reflection of the vision and purpose placed in your heart. And when you build from that place, your impact becomes limitless.

But there's more to me than just marketing…

Outside of work, I’m all about community and connection. I currently serve as President of the Gainesville Girls Club, an organization for women in their 20s where we plan fun, empowering events that bring people together. I'm also a big family girl—I love spending weekends watching soccer with my loved ones (Team Messi, always 💙), and I'm constantly dreaming up my next travel adventure.

So whether you’re starting fresh or ready to upgrade your business and see it GROW, I’m here to help you bring your vision to life—with strategy, creativity, and heart.

Let’s build something amazing together!!

Work Experience

  • Company: Litzys Marketing (Jan. 2022 - Present)

    Job Description:

    - Founded and operate Litzys Marketing LLC, providing social media management, content creation, branding, and creative direction for multiple local businesses.

    - Manage social media accounts and optimize SEO strategies to drive website traffic and increase brand awareness.

    - Worked with major brands like Notion, Chobani, AVON, creating user-generated content (UGC) to increase brand visibility.

    - Create compelling and targeted content across social media platforms to engage audience and elevate brand presence.

  • Company: Meat Head Charcoal (Sep. 2023 - Apr. 2025)

    Job Description:

    - Developed and executed comprehensive marketing strategies to increase brand recognition.

    - Created and edited engaging content for social media platforms (Instagram and Facebook), maintaining consistency with Meat Head Charcoal's identity.

    - Conducted market research to understand consumer trends and competitor strategies.

    - Managed and facilitated event planning and participation to promote Meat Head Charcoal.

    - Collaborated in creative decisions for product packaging to enhance marketability and consumer appeal.

  • Company: Candler Real Estate (Aug. 2023 - Dec. 2024)

    Job Description:

    - Assisted in executing Candler Real Estate's marketing strategies to boost brand visibility.

    - Managed daily social media posts on Instagram and Facebook, ensuring consistency with brand messaging.

    - Created and edited content to effectively engaged with the target audience.

    - Reached out to local businesses for collaboration opportunities to expand brand reach.

    - Worked alongside agents to develop marketing materials, such as postcards, social media graphics, and other promotional assets.

  • Company: InTouch Financial Group (Oct. 2022 - Sep. 2023)

    Job Description:

    - Answered calls and assisted clients in finding the best health insurance quotes, ensuring the right fit for their needs.

    - Directed calls to the appropriate agents for specialized assistance.

    - Developed and implemented marketing strategies to promote InTouch Financial Group and increase customer engagement.

    - Managed social media presence by posting daily content on Instagram and Facebook, focusing on brand awareness.

    - Created engaging and relevant content to drive social media growth, resulting in a 10% increase in followers and a 20% increase in engagement.

Education

I graduated in August 2022 with my Associates in Business Administration from the University of North Georgia.

I then continued my education and completed my undergrad at the same university and graduated in May 2024 with my Bachelors in Marketing with a Digital concentration.

To further my knowledge, I have completed numerous certificates such as the following:

  • Google Analytics Individual Qualification from Google

  • Google Ads Display Certification from Google

  • Google Ads Search Certification from Google

  • Digital Marketing from HubSpot

  • Social Media Certified from HubSpot

  • Content Marketing Certification from HubSpot

  • Influencer Marketing I - Industry Specialist from Meltwater

These credentials have helped me with practical skills in digital strategy, data analytics, paid advertising, content creation, and social media marketing—allowing me to deliver data-driven and results-focused solutions.

My Portfolio

My portfolio includes a mix of client work, personal passion projects, and creative campaigns that show my approach to social media marketing with heart! <3

Let's Work Together

Let's Work Together